What are the benefits of .UK domains for businesses?
It’s sharper and snappier, while still signalling a connection with the UK. A business choosing a .uk domain name will benefit from being part of a trusted, popular namespace that is overwhelmingly preferred by end users searching and buying online in the UK.
Some businesses may decide that a second-level domain name offers a better opportunity to highlight their brand, show how linked they are to the UK online economy, and demonstrate the forward-thinking nature of their business. As search engines and apps are making domain names less about finding a website and more about showing the world who you are and what you stand for, this is an increasingly important consideration.
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